The Sales Support Coordinator is a sales-driven role focused primarily on inside sales and revenue support activities, including lead qualification, order entry and management, and customer follow-up. This position works closely with the sales team to support pipeline development, pricing accuracy, and customer relationships. In addition to inside sales responsibilities, the role coordinates and supports company trade shows, conventions, and events to generate leads, strengthen customer engagement, and support overall sales objectives.
Key Responsibilities Inside Sales + Revenue Support
• Serve as an internal sales resource supporting assigned accounts or territories
• Respond to inbound sales inquiries and qualify leads before routing or advancing opportunities to territory reps
• Prepare and maintain price lists and sales documentation
• Enter, process, and manage customer orders, including revisions, returns, and credits
• Conduct outbound follow up with prospects and customers to support sales campaigns, promotions, and renewals
• Assist with upselling and cross-selling efforts based on customer needs and product knowledge
• Track sales opportunities and activities in CRM to support pipeline visibility and forecasting
• Support post event and post campaign sales follow up to convert leads into opportunities Event + Trade Show Coordination
• Plan, coordinate, and execute trade shows, conventions, and conferences
• Manage event timelines, budgets, logistics, booth materials, shipping, and vendor coordination
• Coordinate event registrations and schedules for attending staff
• Maintain event calendars and ensure deadlines are met
• Support pre and post event activities, including lead capture, lead distribution, and follow-up tracking Sales Operations, Pricing + Materials
• Maintain accurate and up to date price sheets, discount structures, and sales tools
• Ensure pricing accuracy across CRM, ERP, and quoting systems
• Manage, organize, categorize, and distribute sales and marketing materials
• Maintain version control and ensure sales teams use current, approved materials
• Support sales reporting, pipeline tracking, and performance metrics
• Coordinate pricing or product updates with sales leadership, marketing, and finance Customer Support + Help Desk
• Manage incoming help desk tickets and customer inquiries via phone, email, or ticketing systems
• Resolve routine issues and escalate complex cases as needed
• Ensure timely follow up and resolution to maintain customer satisfaction General + Administrative
• Identify opportunities to improve inside sales processes and customer experience
• Support cross-functional projects and initiatives as needed
Qualifications
• Associate’s or Bachelor’s degree in Business, Marketing, Communications, or related field (or equivalent experience)
• 2 to 4 years of experience in inside sales, sales support, event coordination, or customer service
• Strong sales aptitude with a customer-focused mindset
• Excellent organizational, communication, and follow-up skills
• Proficiency with CRM, ERP, quoting, and order management systems
• High attention to detail, especially related to pricing and order accuracy Preferred Skills
• Experience supporting B2B inside sales or account management teams
• Familiarity with lead qualification frameworks (e.g., BANT, MEDDICC-lite)
• Experience with trade shows and event-driven lead generation
• Comfort making outbound sales and follow-up calls Working Conditions
• Occasional travel and weekend work for trade shows and events
• Office-based or hybrid role, depending on company needs
