Sterling Rice Group

From sustaining line extensions to disruptive market innovation, SRG has created successful new products in dozens of categories and channels. Our ideas are insights-driven and tangible, the result of an agile, collaborative process that utilizes the latest digital technology, SRG WhiteSpace, and prototyping capabilities. Our recent new product innovation launches include work for Frito-Lay, Hershey, Starbucks, Kibbles N’ Bits, Qdoba, Annie’s, Kashi, Snap On, Unilever, Quaker, and Sabra.

SRG’s vision for a brand, grounded in LifeForces/LifeDrivers, creates a unique place in consumers’ hearts and minds with an emotive, tangible brand expression for today and a long-lasting, inspirational brand promise for tomorrow. We have created inspiring brand visions and positioning for DiGiorno, Wal-Mart, Schick, Bridgestone, Spalding, Dave’s Killer Bread, International Delight, Eli Lilly, Home Instead, Zone Perfect, and Sleep Number.

We believe that design is the link between business strategy and brand communications. Whether through product design, brand identity, packaging, or environmental design, it is core to building a differentiated experience and distinctive personality. Our recent design successes include work for Pizza Cucinova, Wendy’s, PUR, WaterPik, Tervis, Rudi’s, and Zone Perfect.