College of Arts, Humanities and Social SciencesCollege of Natural Sciences and MathematicsCollege of Professional StudiesDaniel Felix Ritchie School of Engineering and Computer ScienceDaniels College of BusinessGraduate School of Professional PsychologyGraduate School of Social WorkJosef Korbel School of International Studies - Graduate StudentsJosef Korbel School of International Studies - Undergraduate StudentsMorgridge College of Education

Writing and Communication Skills for Architects and Designers

In this course, learn how to master the clear, persuasive communication strategies you need to elevate your work and brand. Instructor Branka Knezevic begins by exploring foundational concepts, such as audience awareness and adaptability, that transform the way you convey ideas. Through lessons on visual and narrative storytelling, discover how to seamlessly blend aesthetics and purpose to capture attention. Then, Branka delves into client-focused communication, guiding you to craft concise emails, provide empathetic feedback, and foster trust. Moving into marketing and thought leadership, learn to create compelling content and establish a credible presence in the design community. Practical guidance on relationship building, writing effective bios, and reflective practice helps you grow both personally and professionally. Plus, refine your skills in project documentation, including concise briefs and legal agreements, ensuring clarity and consensus in every professional exchange.

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