This comprehensive course on quantitative market research techniques equips you with the know-how to select and utilize the most effective research methods based on your objectives, whether it’s for product development, pricing strategies, or customer segmentation. Join marketing expert Sara Weise as she shows you how to distinguish between quantitative and qualitative research and when to use each, alongside methodologies for combining them to enrich your insights. Learn how to design surveys that minimize bias and maximize response rates; analyze descriptive statistics; interpret open-ended questions; make strong inferences from your data; and leverage tools like SurveyMonkey, MaxDiff, and conjoint analysis for data analysis. This course is ideal for market researchers, marketing professionals, business strategists, and anyone interested in leveraging market research to drive decision-making and business growth.
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