College of Arts, Humanities and Social SciencesCollege of Natural Sciences and MathematicsDaniel Felix Ritchie School of Engineering and Computer ScienceDaniels College of BusinessGraduate School of Professional PsychologyGraduate School of Social WorkJosef Korbel School of International Studies - Graduate StudentsJosef Korbel School of International Studies - Undergraduate StudentsMorgridge College of EducationUniversity College

Create Inclusive Content: Identifying and Preventing Racism in Your Marketing

Despite the backlash from consumers, time and time again, many marketers continue to tightly hold on to this idea: our ad wasn’t racist, it was simply a mistake. It can be shocking to discover that a brand you have worked so hard on could be called racist. Because “racist” can be too difficult a word to accept. In this course, learn how to identify and educate yourself on racist elements in content. Instructor Mita Mallick shows you how to create processes to make sure you’re on the right path to creating more inclusivity. Learn how to accept responsibility for racist content—both internally and externally—and how it caused harm to others. Next, find out how to identify racism in content by studying marketplace examples. Finally, Mita shares tips focused on creating inclusive content and products.

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