Daniels College of Business

Advertising on YouTube

Stand out and convert customers with effective YouTube advertising. In this practical course, marketing expert Anson Alexander reveals tips for creating compelling video content. Learn to drive real results by skillfully leveraging YouTube and Google Ads, to fine-tune targeting parameters based on audience insights, track conversion events that matter, and analyze performance metrics to maximize ROI.

Whether you’re new to YouTube or want to improve existing efforts, this actionable blueprint distills impactful best practices for engaging potential customers where they’re most receptive. Come away with the skills to develop creatives that cut through noise, launch cost-efficient promotions with precision, and continually refine to amplify your message.

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